SANS @MIC Talk- Course Preview: Successful Infosec Consulting, Getting Clients Deep Dive

  • Webcast Aired Monday, 22 Jun 2020 3:00AM EDT (22 Jun 2020 07:00 UTC)
  • Speaker: Ted Demopoulos

This is an excerpt of the SANS Hosted Class, Successful Infosec Consulting:

Becoming a consultant seems like a dream: high pay, freedom, fascinating work and more. These can all be true yet there is more to the reality: as a consultant you are running a business and you need clients!

What does a successful consultant need to know? How do you find clients? How do you get started? This course answers these questions and more.

It is based on Ted Demopoulos' nearly three decades of experience as an independent infosec consultant, extensive interviews with dozens of other successful consultants, and surveys of those interested in infosec consulting.

This is from the most popular section of the course by far!

Getting Clients Deep Dive

  • Why you do NOT need a lot of clients to be successful
  • Background: marketing, market research, advertising, and sales
  • Upsells in consulting
  • The easiest and most common way to get clients
  • 11 ways to get clients with extensive real life examples
  • 3 tempting possibilities yet usually non-sources of clients