There is a lot of hype around threat hunting. It's a cool buzz term, and many organizations and providers talk about how they do it or how they can enable it. However, not enough focus is put on how to mature beyond ad hoc threat hunting to operationalize and automate efforts. This talk discusses how to take the concept of threat hunting and build it into an operational process that drives business value. Key points include: Moving from ad hoc to automation - Focusing on high fidelity alerts - Building on organizational knowledge gained from threat hunts - Real-world examples of teams that successfully operationalized threat hunting - Combining broad hypothesis and suppression to achieve a monitoring workflow.