Getting started with testing web apps can be a daunting task. "Ooh, shiny!" rabbit holes are just around the corner with every click. Without a good plan and a road map, it can be very easy to get lost in these holes and run out of time before reaching your goal. This talk covers how to identify the goal and set up a plan that will help you avoid the rabbit holes, identify the points you should focus on, and ultimately help you become an effective application tester.