All facts are theory generated, and \truth" depends on what people collectively believe the truth to be. The prevalence of deception in human affairs is facilitated by an innate human desire for order, predictability, structure, and control. It is this tendency that makes us vulnerable to accepting vendor truths. By perpetuating vendor "truths", vendors assert their control over buyers and beyond. And unwittingly, folks are locked into paradigms, and collectively subscribe to intersubjectivity. So, what if instead of flattering and persuading an organization or customer, a vendor used their words to dialectically speak?