Today's threat actors are organized, well-funded, and more sophisticated than ever; with the goal of stealing, or destroying sensitive data for profit. Advanced threats are risks to a business with transactions conducted over the network by sophisticated actors exploiting known and publicly unknown system vulnerabilities. The network transactions are usually obfuscated and deeply embedded inside content. Dedicated security teams are charged with preparing organizations for the most advanced of attacks. Unfortunately, if your security team can't see advanced threats over your network, they definitely can't detect or prevent data theft.
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If comprehensive defense is not deployed, the risk to enterprise is far greater with many threat vectors sneaking by with no controls for detection and remediation.