Talk With an Expert

Leadership Conversation Cheat Sheet

Leadership Conversation Cheat Sheet (PDF, 0.25MB)Published: 12 Sep, 2025
Created by:
Lance Spitzner
Lance Spitzner

Every leadership interaction is an opportunity to position security awareness as a core risk management function, not the “soft side” of cyber.

Use this cheat sheet to:

  • Highlight outcomes that show business value
  • Anticipate objections with gripping, business-focused responses
  • Lead conversations with a solution-driven mindset
  • Strengthen your case for investment and program maturity

Author

Lance Spitzner
Lance Spitzner

Lance Spitzner

Senior Instructor

Lance revolutionized cyber defense by founding the Honeynet Project. At SANS, he has empowered over 350 organizations worldwide to build resilient security cultures, transforming human risk management into a cornerstone of modern cybersecurity.

Read more about Lance Spitzner