Eric Freedman

Eric Freedman joined Sidekick Labs as a founding team member, bringing over two decades of experience building innovative brands and businesses at the intersection of technology, behavior change, and category creation. Eric’s background spans both the agency world and high-growth startups, with a track record of translating complex product propositions into brands that move people.

Speaker / Contributor: This individual participates in SANS events, presentations, written content, or other community resources as an external contributor. They are not a SANS employee, instructor, or affiliate.