Designing Culturally Relevant Security Awareness Campaigns

Designing Globally Relevant Awareness Campaigns, Angel Jordan

Creating effective security awareness programs for global workforces requires more than just translation—it demands an understanding of cultural context. This session will demonstrate how to design security campaigns that respect cultural differences while enhancing engagement and behavior change.

Key Takeaways:

- Attendees will learn actionable strategies to build globally relevant security programs using a step-by-step approach:

- Conducting a Cultural Audit: Learn how to assess cultural norms, communication styles, and regional priorities through employee feedback, focus groups, and cultural ambassador partnerships.

- Tailoring Messaging for Impact: Discover how to adapt security messages to align with cultural values. Examples include using competitive gamification for U.S. teams, storytelling for Indian audiences, and regional customs for Latin American campaigns.

- Building Collaborative Partnerships: Understand how to engage employee resource groups (ERGs), local leaders, and cultural ambassadors to co-create content that feels authentic and respectful.

- Avoiding Cultural Missteps: Gain practical tips for identifying and addressing unintentional stereotypes or assumptions while celebrating cultural identity in your campaigns.