Branding isn't just for marketing—it's a powerful tool for driving cybersecurity awareness and engagement.
At Yale University, we developed Boola the Cyber Bee as a recognizable figure to promote cybersecurity best practices across campus.
This session will explore the process of building and evolving a cybersecurity awareness brand, leveraging partnerships, and using innovative marketing strategies. Attendees will learn practical steps to establish or enhance their own programs, making security awareness fun, engaging, and memorable.
Expect interactive discussion, creative ideas, and actionable takeaways to boost your institution’s cybersecurity culture.
