Group Purchasing
Group Purchasing

Why Four Conversations

My work starts after something has gone wrong. A phone arrives on my desk, and my job is to find out what happened on it: who reached out, when the money left, which app the conversation lived in. After more than two decades of doing this for courts and law enforcement, the hardest part of the job is seeing, in the timeline, the exact moment where one conversation at home would have changed everything.

This year's Cybersecurity Awareness Month theme, from the National Cybersecurity Alliance, is “Don’t Make It Easy for Them.” Not because families are careless. Because the people running these scams are counting on nobody at home ever having talked about them.

So this hub has four conversations, one a week. None of them require new software. Each one takes an evening or less, and each one closes with something your family takes action on that night.

The families who stay off my caseload didn’t do anything fancy. They talked about it before the phone rang.

How to use this hub
  • Work through one conversation a week, in any order that fits your family’s schedule.
  • Each section has one statistic, one script, and one action. Read it together if your kids are old enough to sit in.
  • Bookmark this page. Revisit the checklist in January — the habits you’ll form are the point, not the month.

AI Risk by the Numbers

22,364

Complaints reported. $893M in losses. The FBI's 2025 report gave AI fraud its own section for the first time in 25 years — voice-clone scams alone topped $5M.

137

NCMEC logged 137 sextortion reports a day in 2025 — over 275 victims that year and the year before faced AI-faked images, not real photos.

72%

Of teens have used an AI companion. Half use one regularly, a third have chosen it over a person for serious conversations, and a quarter have shared real names or locations.

The Call That Sounds Like Family

Week 1

How AI voice cloning scams work, and the one habit that stops them

A call comes in that sounds exactly like your kid or your grandkid, scared, asking for money. The voice was cloned from a few seconds of audio, usually pulled from a public social media video. The fix is not listening more closely. It is a habit you agree on before the phone ever rings.

Tonight's Action: “What’s the Word?”

Pick one codeword your family agrees on in person. Never post it, never text it. Anyone calling for money, gift cards, or bail gets asked for it. No word, no money, no exceptions.

Two Women Looking at a Phone

The Sentence That Changes Everything

Week 2

What sextortion is, and what to say before it happens

Someone posing as a peer convinces a teenager, most often a boy, to share an image, then demands money to keep it private. Generative AI has removed the one barrier that used to exist: offenders now fabricate an image even when a teen refuses to send one. The single most protective thing a parent can do costs one sentence, said out loud, before anything happens.

Tonight's Action: “You Will Never Be in Trouble for Telling Me.”

Say this sentence before anything happens, not after. Kids stay silent because they expect punishment, and silence is the only thing that makes this crime work.

Farther Talking to Son

The AI Companion in Your Kid’s Pocket

Week 3

AI companion apps and teens: what parents should know

The question for parents is no longer whether your kid has tried an AI companion. It is what happens when they talk to one. An AI companion, like Character.ai or Replika, is a product built by a company, optimized to keep your child talking. It is not a friend, and it does not have your best interest in mind.

Tonight's Action: Three Questions at Dinner

“Which ones do you use? What do you talk about? Has one ever said something that made you uncomfortable?”

Skip the yes-or-no interrogation. You will learn more in one dinner than any parental control will tell you. 34% of teen users said yes to that last question. Your kid probably has an answer.

One House Rule Worth Setting

Real names, locations, school names, and photos stay out of chatbot

Split Content: Man Looking at His Phone: 1168x860

Family Security Night

Week 4

A 30-minute family cybersecurity checklist

Total cybercrime losses reported to the FBI passed $20 billion in 2025 for the first time. Very little of it required a sophisticated attack. Most of it walked in through reused passwords, outdated software, public accounts, and a moment of panic on a phone call. Check off each item below as a family, tonight.

Download the checklist and run through it with your family.

That is the whole program. No fear, no new gadgets, one evening a week. Don’t make it easy for them.

Family Discussion

About the Expert

Heather Barnhart
Heather Barnhart

Heather Barnhart

VP of Curriculum and Digital Forensics Expert at SANS Institute

Heather Barnhart is the VP of Curriculum at SANS Institute, where she shapes the future of all SANS courses and trainings. She is also Dean of Faculty at the SANS Technology Institute, the premier college for cybersecurity.

Read more about Heather Barnhart

Frequently Asked Questions

A scam where AI recreates a family member's voice from a few seconds of public audio, then uses that cloned voice in a phone call to fake an emergency and pressure a relative into sending money.

As little as three to ten seconds, often pulled from a public social media video, according to reporting on the FBI's 2025 data.

A family code word agreed on in person and never shared digitally, combined with hanging up and calling the person back on a known number.

TWO HABITS, NOT ONE

The code word. Agreed face to face, never shared digitally.

The callback. Hang up. Call the person back on a number you already have. Scams run on panic and speed; a callback removes both.

RESOURCE LINK

Report scams at ic3.gov. International families: see Get Help Now below.

Source: FBI Internet Crime Complaint Center, 2025 Annual Report (April 2026)

Tell them directly: “You will never be in trouble for telling me.” Said once, in advance, this removes the fear of punishment that keeps kids silent.

Do not pay — paying does not end it. Do not delete messages; block the account and screenshot instead. Report it at CyberTipline.org.

FOR REMOVAL

Take It Down (takeitdown.ncmec.org) helps minors get explicit images removed from participating platforms, free, and never requires uploading the image itself.

If a young person is struggling, call or text 988. International families: see Get Help Now below.

Source: NCMEC CyberTipline 2025 data; NCMEC, “The Work Never Stops,” March 2026

Yes. Generative AI can fabricate explicit images even when a teen never sent a real photo, according to NCMEC's 2025 data.

72% of US teens have used an AI companion, and about half use one regularly, according to a 2025 Common Sense Media survey of 1,060 teens.

Source: Common Sense Media, “Talk, Trust, and Trade-Offs,” July 2025 (n=1,060 teens, ages 13–17)

Which ones do you use? What do you talk about? Has one ever said something that made you uncomfortable? Open questions surface more than a yes-or-no rule.

Real names, locations, school names, and photos should stay out of any AI companion conversation.