homepage
Menu
Open menu
  • Training
    Go one level top Back

    Training

    • Courses

      Build cyber prowess with training from renowned experts

    • Hands-On Simulations

      Hands-on learning exercises keep you at the top of your cyber game

    • Certifications

      Demonstrate cybersecurity expertise with GIAC certifications

    • Ways to Train

      Multiple training options to best fit your schedule and preferred learning style

    • Training Events & Summits

      Expert-led training at locations around the world

    • Free Training Events

      Upcoming workshops, webinars and local events

    • Security Awareness

      Harden enterprise security with end-user and role-based training

    Featured: Solutions for Emerging Risks

    Discover tailored resources that translate emerging threats into actionable strategies

    Risk-Based Solutions

    Can't find what you are looking for?

    Let us help.
    Contact us
  • Learning Paths
    Go one level top Back

    Learning Paths

    • By Focus Area

      Chart your path to job-specific training courses

    • By NICE Framework

      Navigate cybersecurity training through NICE framework roles

    • DoDD 8140 Work Roles

      US DoD 8140 Directive Frameworks

    • By European Skills Framework

      Align your enterprise cyber skills with ECSF profiles

    • By Skills Roadmap

      Find the right training path based on critical skills

    • New to Cyber

      Give your cybersecurity career the right foundation for success

    • Leadership

      Training designed to help security leaders reduce organizational risk

    • Degree and Certificate Programs

      Gain the skills, certifications, and confidence to launch or advance your cybersecurity career.

    Featured

    New to Cyber resources

    Start your career
  • Community Resources
    Go one level top Back

    Community Resources

    Watch & Listen

    • Webinars
    • Live Streams
    • Podcasts

    Read

    • Blog
    • Newsletters
    • White Papers
    • Internet Storm Center

    Download

    • Open Source Tools
    • Posters & Cheat Sheets
    • Policy Templates
    • Summit Presentations
    • SANS Community Benefits

      Connect, learn, and share with other cybersecurity professionals

    • CISO Network

      Engage, challenge, and network with fellow CISOs in this exclusive community of security leaders

  • For Organizations
    Go one level top Back

    For Organizations

    Team Development

    • Why Partner with SANS
    • Group Purchasing
    • Skills & Talent Assessments
    • Private & Custom Training

    Leadership Development

    • Leadership Courses & Accreditation
    • Executive Cybersecurity Exercises
    • CISO Network

    Security Awareness

    • End-User Training
    • Phishing Simulation
    • Specialized Role-Based Training
    • Risk Assessments
    • Public Sector Partnerships

      Explore industry-specific programming and customized training solutions

    • Sponsorship Opportunities

      Sponsor a SANS event or research paper

    Interested in developing a training plan to fit your organization’s needs?

    We're here to help.
    Contact us
  • Talk with an expert
  • Log In
  • Join - it's free
  • Account
    • Account Dashboard
    • Log Out
  1. Home >
  2. Blog >
  3. A Look at the SANS Sponsorship Program
DeanParsons_340x340.png
Dean Parsons

A Look at the SANS Sponsorship Program

Reach the right audience, at the right time, with the right message with the SANS Sponsorship Program.

December 11, 2023

ICS SECURITY IN THE FIELD

With my firm ICS Defense Force, I perform industrial control system (ICS) security assessments, incident response tasks, and incident response tabletop exercises across multiple critical infrastructure sectors, globally. Some of the sectors in which I work include oil and gas, water, electric power generation, distribution, and critical manufacturing. 

It is important to describe my practical field work in this context. It allows me to meet with security teams, engineering staff, and those leading the charge of cybersecurity risk management and defense. I also meet with the decision makers, those who seek technical solutions to address their cybersecurity challenges. 

The most common discussions I have with asset owners and senior leadership are about recent security threats and how best to address them using the right type of technology solutions. This is where the SANS Sponsorship Program comes in. Sponsors reaching the right audience, at the right time, with the right message. 

WHAT IS THE SANS SPONSORSHIP PROGRAM

SANS provides the cybersecurity training and resources our community needs to protect their organizations. Sponsors provide the tools, technology, and services organizations need to succeed in keeping their environments secure and maintaining data and system confidentiality, integrity, and availability. 

The SANS Sponsorship Program aligns your tools, technology, and services with the world's leading provider of cybersecurity training and certifications. Partner with us on cutting-edge research projects, in-person and virtual events, and our array of custom content to reach the right audience, job function, and decision maker. 

SANS SPONSORSHIP BENEFITS | RESEARCH, CONTENT, AND EVENTS

The benefits of sponsorship include increased brand awareness, sharing your thought leadership, connecting with the SANS audience, the ability to use your sponsorship involvement as marketing collateral, and more.

Why_Sponsor_a_SANS_Project.png

People

It’s not enough to connect with an audience, it’s critical you connect with the right audience. When you know who specifically you’re connecting with, you can be certain the right people will receive your message. Decision makers, tactical users, solution administrators, etc., all the job functions and work roles you wish to be part of your network are available to you when you join the SANS Sponsorship Program. These are the people who need to understand how your technologies and services can be added to their processes to help them solve their security issues and reduce their cyber risk.

Process

It is key to understand the processes organizations currently use to tackle modern cyber threats. Invariably, those processes will integrate a technology and toolset to increase effectiveness and efficiency. The goal of these streamlined processes is to manage resources optimally and reduce cyber risks. When you join the SANS Sponsorship Program, you can show a select audience how your technology or service can add efficiency to their security processes.

Technology

The right technology to do the job sets all these pillars in motion together: the people in the different job functions, leveraging the right technology, through the application of streamlined processes. This is how to effectively manage modern cybersecurity threats and actionable practical cyber defense. Key decision makers, leaders, and practitioners alike all look for technology that is flexible, feature-rich, and can directly address their cybersecurity concerns in the ever-evolving cyber threat landscape. The SANS Sponsorship Program gives your organization the chance to show a qualified audience how your technology or service can help them reach their security goals.

Reaching the Right Audience

The SANS audience is global. As a sponsor, this allows you to connect with the right sectors, companies, and job function: the key decision makers with challenges that can potentially be overcome by your technology or service. The SANS audience spans multiple industry types, roles, job functions, and company sizes. View the latest SANS audience demographics overview below.

SANS_Audience_Demographics.png

As a sponsor, you will be positioned in front of the right audience in any of our virtual, in-person, or hybrid modalities, based on your need or preference.

Engaging with the Audience In-Person

Joining the SANS Sponsorship Program allows your organization to connect with SANS audiences in-person for in-depth conversations and building relationships through face-to-face interactions.

ICS_Summit_2023_Audience[1].jpg

_RGP3936_print.jpg

_RGP4213_print.jpg

Engaging with the Audience Virtually

Virtual options like our Live Online events provide sponsors the ability to reach audiences in different locations across different time zones, providing the most impact and interaction for a global reach.

Screenshot_2023-08-18_131438.png

HIGHLIGHTS — SOME SPONSORSHIP OPTIONS

Sponsors have the option to sponsor one or more type of project. The projects can even be customized to suit the sponsor’s need. Whether you’re interested in a custom survey or research paper, SANS will work with you to meet your vision.

Custom Surveys

  • Reach a highly skilled community to conduct market research
  • Shape your go-to market strategy

  • Work with a SANS research analyst

White Papers

  • Establish your position as a thought leader in your industry
  • Partner with a SANS expert to create insightful content on a topic of your choice

Product Reviews

  • Third-party, unbiased analysis of your product or service performed by a SANS Analyst
  • Highlight your tool’s capabilities to an audience of highly technical cybersecurity experts

First Looks

  • Introduce your cutting-edge technology or service to the SANS community
  • Increase your brand visibility within an over-populated market

Events

  • SANS Summits | In-person and virtual options available
  • Cyber Solutions Fest | Spring/Fall 2024

Sponsorship Program Examples

As an ICS/OT subject matter expert, I have had the pleasure to be involved several projects sponsored by critical infrastructure organizations. In each case, we ensured the sponsor’s message and value reached the right audience. Here are a few examples of those projects below.

A new option within the Sponsorship program, is called First Look, here’s an example:

First_Look.png

Here are other examples that include white papers, custom surveys, product reviews, etc.  

  • “Whichever critical infrastructure sector you are in, from manufacturing, automotive, energy, chemical, water management, etc., you can always strengthen your foundational network security protections with purpose-built ICS firewalls and industrial-grade firewalls. The question is when and how?” 

Read more here: Let's Get Serious: Protecting Industrial Control Systems Is Mission-Critical 

  • “This paper focuses on stakeholders’ current views of OT and ICS cyber defense. Based on a recent survey, the paper explores topics including actual and perceived risks, the impacts of cyber events, the challenges of implementing OT cybersecurity, and OT cyber protection goals.” 

Read more here: Threat-Informed Operational Technology Defense: Securing Data vs. Enabling Physics 

  • “This SANS First Look reviews PAS Cyber Integrity®, designed to address key ICS/OT security vulnerability management challenges, provide resiliency against modern ICS cyberattacks, and help ensure regulatory compliance.” 

Read more here: Identify, Evaluate, and Prioritize Industrial Cyber Risk 

  • “This paper examines some of the cybersecurity challenges faced by city managers and municipalities trying to implement smart city solutions. It also highlights industry best practices, frameworks, and technologies to enable stakeholders to build the city of tomorrow.” 

Read more here: Cities of the Future: Smart with Secure Infrastructure 

  • “Establishing a solid ICS asset inventory is essential to a resilient cyber defense program. This paper explores methods of asset identification in control system environments and highlights a prioritized approach for ICS vulnerability management.” 

Read more here: Industrial Control System Resilience 

A larger list of the types of sponsorship projects for IT security and ICS/OT security, including surveys, white papers, first looks, product reviews, etc., can be found here. 

CONCLUSION

Sponsors can leverage the SANS Sponsorship Program to reach their community and key decision makers and communicate how their solutions effectively addresses modern real-world cybersecurity challenges. 

I am excited to be the chair of the 2024 ICS Security Summit Solutions Track in June 2024. A larger list of the upcoming 2024 Sponsorship events can be found here. See you there, and/or in class where I will be teaching ICS515: ICS Visibility, Detection, and Response or ICS418: ICS Security Essentials for Managers. 

Sponsors for Past and Up-Coming Events

Below you will find a list of some of our previous and current participants in the SANS Sponsorship Program: 

Sponsor_Logos.png

Connect with the SANS Sponsorship Team

Contact us at sponsorships@sans.org to reserve your Sponsorship today. 

Share:
TwitterLinkedInFacebook
Copy url Url was copied to clipboard
Subscribe to SANS Newsletters
Receive curated news, vulnerabilities, & security awareness tips
United States
Canada
United Kingdom
Spain
Belgium
Denmark
Norway
Netherlands
Australia
India
Japan
Singapore
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius, and Saba
Bosnia And Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Cook Islands
Costa Rica
Cote D'ivoire
Croatia (Local Name: Hrvatska)
Curacao
Cyprus
Czech Republic
Democratic Republic of the Congo
Djibouti
Dominica
Dominican Republic
East Timor
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard And McDonald Islands
Honduras
Hong Kong
Hungary
Iceland
Indonesia
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Republic Of
Kosovo
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Liechtenstein
Lithuania
Luxembourg
Macau
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States Of
Moldova, Republic Of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia
Northern Mariana Islands
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Bartholemy
Saint Kitts And Nevis
Saint Lucia
Saint Martin
Saint Vincent And The Grenadines
Samoa
San Marino
Sao Tome And Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Sint Maarten
Slovakia
Slovenia
Solomon Islands
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Sri Lanka
St. Helena
St. Pierre And Miquelon
Suriname
Svalbard And Jan Mayen Islands
Sweden
Switzerland
Taiwan
Tajikistan
Tanzania, United Republic Of
Thailand
Togo
Tokelau
Tonga
Trinidad And Tobago
Tunisia
Turkey
Turkmenistan
Turks And Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Vatican City State
Venezuela
Vietnam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis And Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe

By providing this information, you agree to the processing of your personal data by SANS as described in our Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tags:
  • Cloud Security
  • Cyber Defense
  • Cybersecurity Insights
  • Digital Forensics, Incident Response & Threat Hunting
  • Industrial Control Systems Security

Related Content

Blog
Top_10_SANS_Summits_Talks_of_2021.png
Cybersecurity Insights, Digital Forensics, Incident Response & Threat Hunting, Cyber Defense, Cloud Security, Open-Source Intelligence (OSINT), Cybersecurity Leadership, Security Awareness, Artificial Intelligence (AI)
December 18, 2023
Top 15 SANS Summit Talks of 2023
This year, SANS hosted 16 Summits with 209 talks. Here were the top-rated talks of the year.
No Headshot Available
Alison Kim
read more
Blog
Top_10_Summit_Talks_2022.png
Cybersecurity Insights, Digital Forensics, Incident Response & Threat Hunting, Cyber Defense, Cloud Security, Open-Source Intelligence (OSINT), Cybersecurity Leadership, Security Awareness
December 5, 2022
Top 10 SANS Summits Talks of 2022
This year, SANS hosted 13 Summits with 246 talks. Here were the top-rated talks of the year.
No Headshot Available
Alison Kim
read more
Blog
340x340_ICS-2022.jpg
Industrial Control Systems Security
January 10, 2022
ICS Security Summit 2022: What to Expect
Get ready for the 17th Annual SANS ICS Security Summit! Call for Presentations open Monday, January 17th! Registration for the Summit is open now.
Robert M Lee Headshot
Robert M. Lee
read more
  • Company
  • Mission
  • Instructors
  • About
  • FAQ
  • Press
  • Contact Us
  • Careers
  • Policies
  • Training Programs
  • Work Study
  • Academies & Scholarships
  • Public Sector Partnerships
  • Law Enforcement
  • SkillsFuture Singapore
  • Degree Programs
  • Get Involved
  • Join the Community
  • Become an Instructor
  • Become a Sponsor
  • Speak at a Summit
  • Join the CISO Network
  • Award Programs
  • Partner Portal
Subscribe to SANS Newsletters
Receive curated news, vulnerabilities, & security awareness tips
United States
Canada
United Kingdom
Spain
Belgium
Denmark
Norway
Netherlands
Australia
India
Japan
Singapore
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius, and Saba
Bosnia And Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Cook Islands
Costa Rica
Cote D'ivoire
Croatia (Local Name: Hrvatska)
Curacao
Cyprus
Czech Republic
Democratic Republic of the Congo
Djibouti
Dominica
Dominican Republic
East Timor
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard And McDonald Islands
Honduras
Hong Kong
Hungary
Iceland
Indonesia
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Republic Of
Kosovo
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Liechtenstein
Lithuania
Luxembourg
Macau
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States Of
Moldova, Republic Of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia
Northern Mariana Islands
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Bartholemy
Saint Kitts And Nevis
Saint Lucia
Saint Martin
Saint Vincent And The Grenadines
Samoa
San Marino
Sao Tome And Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Sint Maarten
Slovakia
Slovenia
Solomon Islands
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Sri Lanka
St. Helena
St. Pierre And Miquelon
Suriname
Svalbard And Jan Mayen Islands
Sweden
Switzerland
Taiwan
Tajikistan
Tanzania, United Republic Of
Thailand
Togo
Tokelau
Tonga
Trinidad And Tobago
Tunisia
Turkey
Turkmenistan
Turks And Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Vatican City State
Venezuela
Vietnam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis And Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe

By providing this information, you agree to the processing of your personal data by SANS as described in our Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • Privacy Policy
  • Terms and Conditions
  • Do Not Sell/Share My Personal Information
  • Contact
  • Careers
© 2025 The Escal Institute of Advanced Technologies, Inc. d/b/a SANS Institute. Our Terms and Conditions detail our trademark and copyright rights. Any unauthorized use is expressly prohibited.
  • Twitter
  • Facebook
  • Youtube
  • LinkedIn