Comparison of Three Online Privacy Seal Programs

The purpose of this practical is to provide evidence as to why companies should be concerned with consumer privacy and to compare three organizations' third-party assurance privacy certification programs. The three organizations that will be compared are TRUSTe, BBBOnLine and WebTrust.

By

Brian Markert

August 8, 2001

All papers are copyrighted. No re-posting of papers is permitted

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