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Making Awareness Stick

  • Wednesday, October 21st, 2015 at 10:00 AM EDT (14:00:00 UTC)
  • Lance Spitzner
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Overview

One of the most common, long-term challenges faced by any awareness program is getting it to stick. How do you create an engaging program that people want to listen to, teaches them more, and ultimately changes behaviors? In this talk we explain what organizations are effectively doing around the world to emotionally engage and communicate to their employees. Key points you will learn include behavior modeling, defining culture, developing an engagement strategy, communication methods and ambassador programs.

Speaker Bio

Lance Spitzner

Lance Spitzner, Director, SANS Securing The Human. Lance Spitzner has over 20 years of security experience in cyber threat research, awareness and training. He invented the concept of honeynets, founded the Honeynet Project and published three security books. Lance has worked and consulted in over 25 countries and helped over 350 organizations plan, maintain and measure their security awareness programs. In addition, Lance is a member of the Board of Directors for the National Cyber Security Alliance, frequent presenter, serial tweeter (@lspitzner) and works on numerous community security projects. Before working in information security, Mr. Spitzner served as an armor officer in the Army's Rapid Deployment Force and earned his MBA from the University of Illinois.

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