Attending a SANS conference costs attendees approximately $600 per day for tuition alone. Add the cost of hotel, travel, and time away from the office, and you can appreciate that the companies sending people to SANS are making a substantial investment in their education.

By request we can also send a list of companies and government agencies represented in recent shows.

Decision Makers:

Technical decision makers Budget owners or influencers Large Organizations
Technical Decision Makers	Attendee Demographics

Industries & Regions:

Government Banking Manufacturing Healthcare Education North America is primary focus (88% of alumni)
Attendee Industries	Alumni Regions

Attendee Summary

• ~10,000 paid attendees annually
• SANS attendees are technical decision makers
• Budget authority or influence
• Large organizations
• Concentration in government, banking, manufacturing, healthcare and education
• North American focus

Newsletter Demographics:

Primarily North American subscribers Subscriber Totals NewsBites 159,000 @Risk 102,000 Ouch 14,000		NewsBites Regional Subscriptions

82% are budget owners or influencers	Purchasing Authority
84% intend to make purchases in the next 12 months	Purchasing Plans

Webcast Demographics

Webcast listeners are technical decision makers	Webcast Listeners
Archive webcast listeners are typically in short-term (3-6 mos.) buying cycle SANS archives webcasts for at least 12 months	Webcast # Listeners # Leads ISC 400-600 200-400 Ask the Expert 400-1500 300-900 Tool Talk 300-700 200-400 Whitepaper 300-600 200-400