Vendor: Demographics

Attendee Profile & Demographic Information

Attending a SANS conference costs most attendees more than $4000 for tuition. Add the cost of hotel, travel, and time away from the office, and you can appreciate that the companies sending people to SANS are making a substantial investment in their education. They are not the same old people attending a free breakfast. They are the most qualified audience of decision makers and technical influencers you can find.

By request we can also send a list of companies and government agencies represented in recent shows.

• Decision Makers
• Industries & Regions
• Attendee Summary
• Newsletter Demographics
• Webcast Demographics

Decision Makers

• Technical Decision Makers
• Budget Owners or Influencers
• Large Organizations

Technical Decision Makers

Attendee Demographics

Industries & Regions

• Government
• Banking
• Manufacturing
• Healthcare
• Education
• North America is primary focus (88% of alumni)

Attendee Industries

Alumni Regions

Attendee Summary

• 10,000 paid attendees annually
• SANS attendees are technical decision makers
• Budget authority or influence
• Large organizations
• Concentration in government, banking, manufacturing, healthcare and education
• North American focus

Newsletter Demographics

• Primarily North American subscribers.
• 82% are budget owners or influencers.
• 84% intend to make purchases in the next 12 months.

Subscriber Totals

• NewsBites: 159,000
• @Risk: 102,000
• Ouch: 14,000

NewsBites Regional Subscriptions

Purchasing Authority

Purchasing Plans

Webcast Demographics

Webcast listeners are technical decision makers.

Archive webcast listeners are typically in short-term (3-6 mos.) buying cycle. SANS archives webcasts for at least 12 months

Webcast Listeners