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Summit: Vendor FAQ

General Information

How does a SANS Summit differ from a SANS Conference?

SANS Summits are quite unique from a SANS Conference. They are designed to provide an attendee with access to multiple presenters and an extended array of information provided by user speakers, experts and vendor representatives. Rather than attendees attending one course with one instructor, like at a conference, the Summit attendee has access to multiple presenters (on average 20 - 25). In additional, Summits are designed to compact a vast amount of information into a shorter, 2-day format. We have found that while the decision makers of many organizations are unable to take time from work to attend the extended 6 - 10 day SANS Conference, the short format is ideal and fits more easily into their busy schedules. They are able to gain the maximum exposure in minimum time to the tops experts and users on any given Summit topic. What truly makes the "What Works" summits so special is that we try very hard to "break down the wall" between those at the podium and those in the audience.

What types of attendees attend SANS Summits?

SANS Attendees come from the government, banking, manufacturing, healthcare and education sectors with 88% of alumni from North America. These attendees tend to be decision makers who are in attendance because they are looking for solutions.

How much work is required of the presenters?

Presenters are asked to prepare a short (5-7 minutes) presentation sharing their story of lessons learned, pitfalls to avoid, strategies that worked. Each presenter on the panel will present their story. Then the moderator will open the floor to questions. Attendees write their questions on large yellow index card that facilitators gather and take to the moderator. The moderator will consolidate similar questions and keep the discussion on track.

How much interaction is there between the panelists and the audience?

Every session is designed to allow ample time for questions and discussion of the problems and topic that the attendees have. We encourage attendees to come to the summit prepare to listen and talk, because discussion and interaction is what it is all about.

We are sponsoring a function that involves food and beverage, what are the requirements?

The Summit Team will provide consultative services to assist with the food and beverage selection. Our goal is to help make sure that you get the most value from your F&B budget. We will meet via conference call to determine what type of F&B you would like to offer and provide guidance on both quantities and selections. We have found that we are able to help with cost control and eliminate waste. We will provide you pre-approved menus. Once selections have been determined, the SANS Summit Team will place the order with the hotel and field any questions from the hotel Food and Beverage staff. By handling the ordering, the Summit Team saves you time and the frustration of having to set up an individual billing account with the hotel. After the event, you will receive a bill directly from SANS for your food and beverage expenses. We do not add any additional service charges to the bill and provide full disclosure by sending you a copy of the billing we received from the hotel.

What is the best way to generate leads at the Summit?

A variety of Summit Sponsorships are available that provide extended availability to interact with the attendees and gather leads. These sponsorships consist of a range of opportunities, including exclusive sponsorships for the Welcome Reception and the Breakfasts. In addition, evening Hospitality Suites provide more time to meet with attendees. These sponsorship opportunities include a tabletop display during the morning and afternoon breaks and most attendees take advantage of this time to learn more about the participating vendors. All Summit Sponsors will have the opportunity to rent a lead reader for a small additional fee. Following the Summit, your leads will be sent to you electronically if a lead reader is rented.

How many people can come to cover my company's events?

There is no limit to the number of people you may bring to assist with your vendor activities at the Summit.

Do we get any free registrations for the Summits?

Certain Summit Sponsorships include 1 or 2 full event registrations to use at your discretion. Details can be found in the Sponsorship Opportunities Document.

Are user and vendor panel speakers able to attend the entire Summit?

Yes, all user and vendor panel speakers receive a full registration with their participation.

Do my company's employees get to attend the Summit?

The individuals who come to the Summit to assist with you vendor events do not receive Summit passes. Depending on your level of sponsorship, you have 1 or 2 full Summit passes that you may use for your employees.

May we videotape our participation?

You may video tape your company's exclusive vendor sponsorship events. Taping and photography during the Summit panels is not permitted.

How does the user speaker approval process work?

Vendor user speaker nominations should be provided to Carol Calhoun Michalik (ccalhoun@sans.org) as early as possible. A phone conference will be set with the nominated individual. The purpose of this call is to learn more about the story the user has to share, determine the best fit for them in the agenda and build a comfort level for the use by discussing exactly what they will be required of them to participate. As soon as this call has taken place, the vendor company will be notified if their nominee has been accepted and what panel they will be participating in.

Who do I contact for Summit logistics?

Please contact Carol Calhoun Michalik (ccalhoun@sans.org) or Sara Schleisman (sschleisman@sans.org) with any questions regarding event and speaker logistics.