Events

• National Conferences
• Tabletop Events
• WhatWorks Summit Series
• Community SANS Vendor Programs
• Additional Event Sponsorship Opportunities

Print & Media Programs

• Reading Room Whitepapers
• SANS Website Banner Ads & Brochures
• Newsletters
• Webcasts
• SANS WhatWorks^™ Program
• SANS Thought Leadership Interview Series (NEW)
• SANS Buyers Guide for INFOSEC Professionals
• SANS Research Program

Events

National Conferences

SANS National Conferences draw a large paid attendance, with a seemingly endless selection of coordinated speakers and activities. The two-day vendor expositions are held during the early part of the week and include various activities and sponsorship opportunities. It is the ideal way to connect directly with a highly targeted group of security and network professionals who want to learn about events shaping our industry.

In addition to receiving high-quality SANS education, attendees are evaluating and making purchasing decisions on new products and technologies to bring to their own organizations. The vendor expos can help shorten the buying cycle by being there, with the decision makers, and showing them all about your products and services.

SANS 2008, Orlando, FL
April 18-23, 2008
Expected paid attendance: 1,450

SANSFIRE 2008, Washington, DC
July 24-29, 2008
Expected paid attendance: 1,100

SANS Network Security 2008, Las Vegas, NV
September 30 to October 4, 2008
Expected paid attendance: 1,250

Click here to view Event Schedules

Tabletop Events

One-day Tabletop Events feature focused training topics that draw specific attendees, targeted demographic locations and a vendor exposition held at the beginning of the event. They provide a great opportunity for meeting customers in a quieter, more intimate environment.

Click here to view Event Schedules

SANS WhatWorks^™ Summit Series

These very popular Summits allow us to focus on critical topics where our community is spending money to solve their security problems. Recent topics included SCADA, Log Management, Application Security, DLP and Mobile Encryption.

The format of these Summits brings together industry experts and security leaders and gives them an opportunity to exchange ideas during presentations and Q&A discussions. This format makes it possible for IT security professionals to hear security leaders who have gone there before to talk about solutions to problems, and the obstacles they had to get past on their way to finding a solution. In addition to End-User presentations there are also several vendor panels where important product features and directions are discussed.

No vendor sponsorship opportunities will be available if you are unable to provide customers for the program and work closely with us on marketing the program to your database.

SANS WhatWorks in Penetration Testing & Ethical Hacking Summit
Las Vegas, NV
March 17-20, 2008

WhatWorks^™ Summit Suite Sponsorship

• Evening Hospitality Suite sponsorship for attendees.
• Lunch & Learn sponsorship
• A Get In the Bag insert to all attendees
• Company listed on sponsorship-specific signage displayed throughout the Summit
• A listing and link to your homepage on the SANS WhatWorks^™ Summit Web site
• One complimentary full-summit pass for someone in your company
• Company listing in the Onsite Summit Program Guide and on the WhatWorks^™ Summit web page
• Limit: six to ten vendor suite sponsorships per WhatWorks^™ Summit topic
• Sponsorship fee does NOT include food for reception and lunch (from SANS-approved menu selections)

Additional Summit Sponsorship Opportunities

Welcome Reception Sponsorship

• Reception will be held near the registration areahigh traffic area
• Sponsorship fee does NOT include food costs (from SANS-approved menu selections)

Breakfast Sponsorship

• One vendor sponsorship each morning (two mornings)
• Sponsorship fee does NOT include food costs (from SANS-approved menu selections)

Community SANS Vendor Programs

The Community SANS format offers the most popular SANS courses in your local community, in a small classroom setting--most courses have fewer than 25 students. The instructors are pulled from the best of our SANS Mentor program and trained by SANS top-rated instructors. The course material is delivered over a six day period, just like we deliver it at a larger SANS event.

• Vendors can buy a package that sponsor five eventsthe cities of your choice. Part of the package includes vendor agreement to email their region-appropriate community (customer base) to promote the event via email SANS provides templates.
• Maximum limit: two vendor sponsors per any one event.
• The package allows you to do the following:
  • Lunch and Learn (L&L) on one day at each of the five events. Food costs are not included in the fee.
  • A sponsorship sign will be placed near the classroom.
  • Sponsors will be highlighted with a link on Community SANS web page for that event.

To see the list of upcoming Community SANS events, go to www.sans.org/community_sans/

Additional Conference Sponsorship Opportunities

Lunch & Learn or Cocktail Brief
Attendees at SANS events are always eager to learn, especially when you throw in food and beverage. You have a dedicated room, a perfect and comfortable setting to demonstrate your product and increase awareness of your organization by offering an educational presentation. You are responsible for all catering and other program costs, (from SANS-approved menus).

Onsite Program Guide Advertisement (National Conferences & Tabletop Events)
The Onsite Conference Program Guide is THE attendee's resource throughout the conference to help the student navigate the conference site, and provides a timetable for classes, a map of the exhibit hall, exhibitor listings, and more. All conference attendees will have an Onsite Guide and use it repeatedly throughout the event.

Get in the Bag
Add a small or flat promotional item to the book bag given to every attendee upon registration at the beginning of the conference. Its a great way to ensure every attendee receives your material.

Internet Cafe (Exclusive Sponsorship)
As the Internet Cafe sponsor, your company may provide takeaway in-room materials including printed collateral, mouse pads, pens and notepads located at each computer station. A large sign with your company logo and booth location will be hung outside this high traffic location and in the main registration area.

Hospitality Suite
At the right conference and with the right venue, sometimes you want to do something special for SANS attendees. You can take over a hotel restaurant or lounge, or get a large space to hold an evening reception. We suggest you do some educational or demonstration sessions at the evening event. You are responsible for all catering and other program costs, (from SANS-approved menus)

Welcome Registration Tabletop
At each national conference, SANS hosts a special welcome registration reception for the students the night before the beginning of classes. The reception and vendor tabletop exhibits are placed near the registration area to facilitate student access. You can exhibit with a tabletop demonstration area (6-foot draped table). Limit 6 vendors.

Student Breaks Day-After Tabletop
Host a demo during student breaks for a full day! Sponsor morning coffee before class, and host your demo (one 6-foot table) with the demo area for the full day during the students breaks and after class.

Print and Media Programs

Reading Room Whitepaper

The SANS Security Reading Room (www.sans.org/reading_room) is visited by 35,000 security professionals weekly, who use in excess of 2,000 unique, peer reviewed information security reports. Dozens of report categories are represented. Vendors may post technical whitepapers in the Security Reading Room. Vendor submitted whitepapers are marked with a special icon and also state that these papers have been reviewed and approved by SANS. Your whitepaper will remain in the Reading Room for one full year.

SANS Website Banner Ads & Brochure Ads

Online advertising via the SANS website can direct thousands of qualified prospects to your brand and special offer messages.

Reading Room Banner Ad (General Location)
Reading Room Banner Ad (Specified Category)
Top 20 Internet Security Vulnerabilities Banner Ad

This is one of the most popular SANS features and one of the most trafficked pages in the entire security industry.

Conference Brochure Ad
With a circulation of approximately 400,000 an ad in a SANS conference brochure is one of the most effective print media products in the marketplace.

WhatWorks^™ Poster Ad

Each year, two custom research posters (Spring and Fall) are sent to more than 200,000 SANS community members. On one side of the poster, WhatWorks sponsors can purchase ads; on the other side, other security vendors can buy advertising space. SANS will mail copies of the poster and SANS event brochure to 2,500 additional vendor customers and prospects.

Newsletters

SANS NewsBites (Distributed Tuesdays and Fridays)

Upper advertisements (55 words + URL)
Lower advertisements (15 words + URL)

NewsBites is distributed twice each week to more than 150,000 opt-in readers interested in a high-level summary of critical, current security events. Each news item is briefly summarized and includes a reference on the web for detailed information, if possible.

SANS @RISK (Distributed on Mondays)

Upper advertisement (55 words + URL)
Lower advertisements (15 words + URL)

@RISK is THE consensus security alert and is distributed weekly to over 100,000 opt-in readers. @Risk first summarizes the three to eight vulnerabilities that matter most, tells what damage they do and how to protect yourself.

SANS Security Webcasts

If you would like the opportunity to present your company's product or service in front of thousands of targeted listeners, then a SANS Security Webcast is for you. Two days preceding a webcast, a targeted email is sent to all 150,000 opt-in subscribers of NewsBites. Webcasts are also promoted via the SANS Web site, which is visited by 17,000 security professionals daily.

Ask the Expert
Based on community surveys, SANS selects subjects of the most topical interest and brings in recognized experts to present a webcast. You have the opportunity to sponsor these popular, often sold out, webcasts and make a short presentation. Use of SANS "Ask the Expert" logo and a link to the SANS website is required when used by the vendor in their own internal promotion.

Internet Storm Center (ISC)
ISC uses advanced data correlation and visualization techniques to analyze data collected from thousands of sensors in over sixty countries. Experienced analysts constantly monitor the Internet Storm Center data feeds searching for trends and anomalies in order to identify potential threats. This high-impact monthly webcast discusses the most recent threats, new software vulnerabilities or system exposures.

ToolTalk
Where the "Ask the Expert" series is subject matter focused, ToolTalk webcasts are vendor and product specific. In this format, approved vendors have the opportunity to talk with the SANS community for a full 60 minutes. This is a great program for new product launches and introductions.

Custom Webcasts
SANS can also develop webcasts to meet your particular needs, schedule and marketing plans. Other webcasts can be done as part of SANS whitepaper research projects.

SANS WhatWorks^™ Program

The SANS WhatWorks^™ initiative (www.sans.org/whatworks/) employs SANS independence, research, and distribution capabilities to repackage and amplify the value of a vendors best user stories. The objective is to persuade CIOs and security managers to accelerate their purchase of security technology and services without burning out the references.

Clients of this program receive a case study, webcast, 6 to 12 months on printed poster and 6 to 12 months on the online poster. Also, you can use the case study in your marketing programs (along with the SANS WhatWorks TM logo) for 6 to 12 months in accordance with SANS specifications.

SANS Thought Leadership Interview Series

Anchored in real-world technical questions, these interviews carry the weight of SANS CEO Stephen Northcutts reputation and visionary leadership. With focus on a wide range of current and emerging security technology trends and directions, readers gain insight into facts and relevant opinions from the industrys leading minds. Providers of information security solutions use this platform for their executive leadership (CTO, Founder, Technology Evangalist, etc.) to communicate their organizations vision and differentiation in a crowded market.

Examples:
http://www.sans.edu/resources/securitylab/loglogic_chuvakin.php
http://www.sans.edu/resources/securitylab/pari_networks_kumar.php

*These interviews are conducted for educational purposes; there is no endorsement, expressed or implicit, of participating vendors technology or solution(s).

SANS Buyers Guide for INFOSEC Professionals

Available now!

We are pleased to announce the addition of a new resource for members of the SANS community. The SANS Buyers Guide for INFOSEC Professionals was developed in response to feedback from attendees and alumni seeking guidance when identifying product and service providers in the broad information security market. Different from other directories and industry guides, this buyer's resource is structured around the SANS "Defensive Walls" model. Vendors are placed in the guide according to their product's focus in helping to reduce or remove risk from these commonly referenced areas of vulnerability. Providers listing with SANS can incorporate links to their latest white papers, web casts, and conferences to create a unified message regarding their brand's thought leadership position and physical location at industry events and exhibits around the world.

Promotion and awareness are the key goals of the SANS Vendor Directory and participating vendors will benefit from an "always current" posting of contact information and marketing activities viewed by the most qualified audience of information security decision makers and influencers in the industry today.

SANS Research Programs

SANS Analyst Whitepaper Program
Getting a whitepaper published is probably on many of your to-do lists. Whitepapers, which are a staple of todays technology marketing mix, are difficult to organize, produce and target effectively. SANS experts create whitepapers that have a powerful, independent voice in the market. Papers are published on the SANS website and can also include a pre-publicized webcast. Whitepapers cover a range of topics: market pain points, how-to help, security issues, product issues, technology tests and comparisons, SANS independent surveys, checklists and more.

*A final white paper price is established with the vendor once a detailed "Statement of Work" has been written and the scope of the project is agreed upon.

Whitepaper Supporting Webcast
Most SANS whitepaper customers also want the optional webcast component built into their plans. This is a great vehicle to get the word out to hundreds of prospects. Most of our clients schedule the accompanying webcast, which announces the results of their whitepaper, to coincide with a specific marketing or PR event. And once completed, the archived version of the webcast will continue to generate visibility and leads for your organization. These webcasts typically see a live audience of 300-700 and can generate 200-400 qualified SANS community leads.